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上海捷宜日用制品有限公司

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您当前的位置:首页 » 品牌展示 » 英吉利那
品牌展示
英吉利那
更新时间:2011-12-30        浏览次数:5646        返回列表

为什么选择“INGLESINA”作为品牌的名字
Why the name Inglesina
从这个词的音和形上来看,非常接近 “England”,即英格兰的意思,那作为意大利的知名品牌,为什么要用与英国相关联的名称呢?这和最初的品牌定位有大的关系。早在20世纪60年代,公司的第一代婴儿车被制造出来,即“伦敦”系列,而制造的灵感源泉就是当时的英国皇室成员乘坐的四轮马车。每个人都知道伦敦是英国的首都,为了纪念这个具有划时代意义的产品的问世,公司正式命名“INGLESINA”。
在意大利语中, “inglesina”是一个阴性词,带有母性的感觉,含义是“英式婴儿车”。时至今日,“伦敦”系列依然在热卖,就是现在的这款“CLASSICA”童车,这款车不仅是INGLESINA的标志,还被尊称为“童车中的女王”。
Behind the Anglo-Saxon references of the Inglesina name, there is a completely Italian reality. So, why did we choose this name? The answer has to do with the company's first model in the 1960s: the historic "London," with a leaf-spring frame, inspired by traditional English carriages of the British court.
    From here the name "Inglesina": which, in Italian, is feminine, like the word for"pram". A choice of identity that we have maintained and confirmed over time. In fact, the original "London" model is still sold today, in an updated design, with the name, "Classic": a model that, in addition to being the Inglesina icon, represents the pram par excellence.
Inglesina的历史发展始于一种奇特而原始的方式,一切的一切都源于一种激情,四轮和机械就是是公司创始人LIVIANO TOMASI的激情来源,然而,最初年轻的托马斯先生感兴趣的是那种小型的四轮赛车,他也为比赛而不断的调整和改进车子。从引擎到婴儿,只是一小步,但是就是这一小步在他妻子BRUNA的鼓励下,通过生产出的三轮车实现了。
1963年12月,在两个哥哥AUGUSTO 和 SERGIO的陪伴下,LIVIANO TOMASI 开始踏上了一条后来被证明是有远见卓识的商业冒险之旅:第一代英式婴儿车的制造使他创立了L’INGLESINA baby这个品牌。
公司经历了不断的快速的发展壮大,其品牌也在意大利国内市场上享有很高的知名度。接下来的近10年间,公司一直致力于英式提篮推车的生产推广;    70年代早期,引进了创新式的一个童车概念,座椅推车,“阿波罗”系列(取这个名字主要是纪念当时的太空旅行新纪元)。在进入80年代之后的20年里,公司也逐渐开拓出了一些国际市场,同时生产线也拓展到像是宝宝座椅,汽车安全座椅和宝宝挂带等。
今时今日,L’INGLESINA baby已经是国内外知名的婴幼儿产业的主导品牌,还作为“意大利制造”的品牌特使出访过30多个国家和地区,具有广泛而深远的影响力。
The history of Inglesina began in a curious, original way. Everything started with the passion of the company's founder, Liviano Tomasi, for four wheels and mechanics in general. However, young Tomasi was originally interested in go-karts and in fact he dedicated himself to the tuning up and setting of karts for racing. But it was a short step from engines to babies - first through the production of tricycles - especially with the encouragement of a woman: his wife, Bruna.
    So, in December 1963, at first accompanied by his brothers Augusto and Sergio, Liviano Tomasi embarked on what was to prove a far-sighted and courageous business venture: he created L'Inglesina Baby and, with it, the production of the first English-style prams - including the historic "London" - which even today represents one of the inspirations for the unmistakable Inglesina style.
    The company experienced constant and rapid growth, linked to the visibility the brand gained on the Italian market. For a decade, L'Inglesina Baby's production remained centred on English-style prams but as early as the 1970s it introduced a revolutionary stroller: the "Apollo" (whose name pays homage to the new era of space travel). In the 1980s, and the whole next decade, the company developed a presence in other international markets as well, expanding its product line with articles such as baby seats, car seats and baby slings.
    Today L'Inglesina Baby is one of the leading companies on the international scene, specializing in the early infancy sector and a recognized interpreter of the "Made in Italy" style, elegance and quality, serving as its ambassador to more than thirty countries around the world for more than forty years.
核心价值观
Values
 
公司的每一个员工都已经是做了爸爸妈妈的,都曾经经历过初为人父人母的复杂情绪,紧张不安,欢喜雀跃,面对宝宝时那份油然而生的温情和沉甸甸的责任。这也就是为什么40多年来,每一位员工都能有满腔热情,兢兢业业,如此多的爱心和奉献,只为了一个单纯的心愿:永远满足顾客的要求,这位顾客很特别,她的要求也很苛刻,她就是:妈妈。正因为Inglesina无时无刻不在关注着妈妈们的需求,它才会不断涌现出改进产品的创意,运用最先进最复杂的技术,争取最佳的解决方法,如今,这一切的辛劳都有了优厚的回报,全世界的母亲们对Inglesina都有着坚定不移的信赖,选择Inglesina作为他们孩子的旅行伴侣。
目标:舒适、安全,功能
方法:研究、创新、风格
英吉利那的世界,是一个“用心制造”的世界!
The people who work at our company are parents, too and, like our customers, have experienced the emotions of having children. We are aware that the birth of a baby brings great joy and, at the same time, great responsibility.

    This is why, for over forty years, we have worked hard so that mums and dads can relax when their baby travels in an Inglesina, dedicating ourselves to babies with enthusiasm and passion.
    Our objectives are comfort, safety and functionality. Our tools are research, innovation and style. This is the world of Inglesina: a world "built with heart" that, as always, we offer in tribute to babies.